Projects

  • Medical Protection Society

Practice Xtra Marketing Campaign

Spiral were approached to develop a marketing campaign that would encourage new membership and also upsell existing members to a higher level of membership. Spiral developed a new approach to MPS's marketing efforts, redefining the product offer, conceptualising marketing activities and developing their marketing collateral. Spiral designed and developed a ‘Practice Reward Pack’ and produced the associated materials, with clear benefit messaging targeted at medical professionals. Having been successfully implemented, the campaign is now live and in use by MPS sales teams.